Effective communications is a mind set not just a skill or a good ad. Effective communications is getting to the heart of the matter. Make a point, change an opinion, solicit an action, inform and educate.
In the business community we communicate all day every day (sometimes even with ourselves). These communications are with colleagues, bosses, employees, share holders, customers or adversaries and competitors. The principles of effective communication are the same across industries up and down an organizational structure and in any number of situations. Have you listened to someone giving a talk and said to yourself "they are talking directly to me". Now that is effective communications.
We all tend to focus on ourselves and what we want to say. What we need to do is focus on the audience and what they need to hear.
Ask yourself : In the business community we communicate all day every day (sometimes even with ourselves). These communications are with colleagues, bosses, employees, share holders, customers or adversaries and competitors. The principles of effective communication are the same across industries up and down an organizational structure and in any number of situations. Have you listened to someone giving a talk and said to yourself "they are talking directly to me". Now that is effective communications.
We all tend to focus on ourselves and what we want to say. What we need to do is focus on the audience and what they need to hear.
- What action do you want or need?
- How are you going to communicate? Phone, in-person, by email?
- Who is your audience?
- What do they need to hear?
- Why should they care?
- What makes you credible?
- Have you considered the timing?
- You get the action you desired
- From the audience you targeted
- In the timeframe you needed
